The tyre brand DUNLOP is using the leading international trade fair THE TIRE COLOGNE, taking place in Cologne from 9 to 11 June 2026, to present itself with a clearly technology- and product-focused approach. The strategic priorities are current product generations and future developments for the European market.

DUNLOP: Tradition meets adaptive tyre technology

At its exhibition stand, DUNLOP combines more than 130 years of brand heritage with a strong focus on modern tyre development. A historic classic car highlights the brand’s long-standing tradition in driving dynamics and performance, while primarily serving as a starting point for presenting current and future technologies.

At the heart of the exhibition is ACTIVE TREAD Technology. An interactive, technically oriented installation demonstrates how tread design and performance characteristics can be tailored within modern tyre development to suit different road surfaces and operating conditions. The aim is to present the concept of adaptive tyre solutions in a practical and accessible way.

In addition, DUNLOP is showcasing a broad cross-section of its European portfolio. This includes ultra high-performance summer tyres such as the SPORT MAXX GT and SPORT MAXX RT2, tyres for commercial vehicles, and efficiency-focused everyday passenger car tyres. The DUNLOP BLUE RESPONSE TG, which has received positive ratings in various independent European comparative tests, exemplifies the focus on rolling resistance, wet grip and overall performance.

“The TIRE COLOGNE is our key platform for presenting our technological expertise and the strategic development of our brands. With DUNLOP and Falken, we are showcasing two clearly positioned brands that address different customer needs, while sharing a common foundation of innovation, performance and quality,” comments Thomas Langer, Sales Director Germany at Dunlop Tyre Europe GmbH, on the company’s participation.

At the more than 430-square-metre exhibition stand of Dunlop Tyre Europe GmbH, the tyre brands DUNLOP and Falken are presenting their current portfolios. The exhibition area can be found in Hall 06.1 at Stand A-010-B019.